You search for “LinkedIn management tool” and find dozens of options. You sign up for one. Then you discover it doesn’t support company pages.

Or it does, but only for scheduling posts. No audience targeting. No analytics. No content generation. No comment management.

I tested 12 popular LinkedIn management tools for company page support. Here’s what I found:

4 tools have full company page support (with limitations)
5 tools have partial support (scheduling only, no advanced features)
3 tools claim company page support but don’t actually work

This guide compares the 4 tools that actually work for LinkedIn company pages, breaks down exactly what features you need (and which tools have them), and shows you which tool fits your specific use case.

Spoiler: If you’re a B2B company using your company page for lead generation, most enterprise tools are overkill and most “creator tools” are too limited. There’s a better middle ground.

Why Most LinkedIn Tools Ignore Company Pages

Before we compare tools, let’s understand why this problem exists.

The market reality:

90% of LinkedIn content is created by individuals, not companies
LinkedIn “creators” and “influencers” all use personal profiles
Most LinkedIn management tools target this creator market
Company page management is seen as “enterprise social media” (different market)

The result:

Tools split into two categories:

1. Creator Tools (Personal Profile Focus)

Tools like Taplio, Shield, Podawaa, Hypefury
Built for individual creators building personal brands
Feature-rich for personal profiles: analytics, engagement tools, content ideas
Company page support: None or scheduling-only

2. Enterprise Social Media Tools (Multi-Platform Focus)

Tools like Hootsuite, Buffer, Sprout Social
Built for agencies and enterprises managing multiple social platforms
Feature-rich for cross-platform management
Company page support: Yes, but limited to basic scheduling and analytics
Missing LinkedIn-specific features like audience targeting, comment management from company page identity

The gap:

If you’re a B2B company trying to use your LinkedIn company page strategically (not just as a broadcast channel), you need:

Full company page support (not just scheduling)
LinkedIn audience targeting
Content generation that understands B2B company positioning
Comment management from company page identity
Analytics showing qualified lead generation, not just impressions

Most tools don’t offer this combination.

The 9 Features You Actually Need for Company Page Management

Before comparing tools, here’s what actually matters for B2B company page success:

Essential Features (Must-Have)

1. Company Page Posting

Ability to post directly to your company page
Support for all LinkedIn post formats (text, image, video, document, poll)
Post preview showing how it will appear to your audience

2. Post Scheduling

Schedule posts in advance
Optimal timing suggestions based on your audience
Content calendar view showing your posting schedule

3. Audience Targeting

Support for LinkedIn’s company page audience targeting
Target by: job function, seniority, industry, company size, location
Save audience segments for reuse

4. Multi-User Collaboration

Multiple team members can create/schedule content
Approval workflows (draft → review → schedule)
Role-based permissions (creator vs. approver vs. admin)

Advanced Features (High-Value)

5. Content Generation

AI-powered post creation
Voice training (learns your brand voice)
Content framework support (e.g., 40/30/20/10 content mix)

6. Comment Management

Reply to comments from your company page identity
Comment monitoring and notifications
Suggested replies or auto-drafting

7. Engagement Tools

Comment on other posts as your company page
Find engagement opportunities (posts from followers/target audience)
Track engagement activity

8. Analytics and Reporting

Post performance metrics (impressions, engagement rate, clicks)
Audience growth tracking
Qualified lead attribution (which posts drive website visits/conversions)

9. Integration with Existing Tools

CRM integration (track which LinkedIn activity drives leads)
Content workflow integration (pull content from Notion, Google Docs, etc.)
Webhook/API access for custom workflows

The 4 Tools That Actually Support Company Pages

After testing 12 tools, these are the only 4 with meaningful company page support:

1. LiGo - Best for B2B Companies Using Company Pages for Lead Generation

What it is: LinkedIn-focused content creation and management tool purpose-built for B2B company pages.

Company page support: Full support (this is the primary use case)

Key features:

✅ Company page posting with full formatting
✅ Post scheduling and content calendar
✅ Audience targeting support (one of only 2 tools with this)
✅ Multi-user collaboration with approval workflows
✅ AI content generation trained on your brand voice
✅ 40/30/20/10 content framework built-in
✅ Comment management from company page
✅ Engagement opportunity finder
✅ Analytics focused on qualified lead generation
✅ CRM integration for lead attribution

What makes it different:

Purpose-built for B2B company page strategy, not generic social media management
Voice training learns from your best content (company page, CEO posts, blog)
Understands the 40/30/20/10 content framework (40% educational, 30% customer success, 20% product education, 10% announcements)
Audience targeting suggestions based on content type
Tracks qualified leads, not just vanity metrics

Limitations:

LinkedIn-only (not multi-platform)
Focused on company pages (personal profile support is secondary)
Early access for company pages (rolling out to Pro plan users)

Pricing:

Pro Plan: $76/month (company page support, AI content generation, audience targeting)
Free Plan: Personal profile only, limited features

Best for:

B2B companies ($15K+ ACV) using company pages for lead generation
Teams of 5-50 where marketing/product/executives collaborate on content
Companies wanting to reduce content creation time from 6-8 hours/month to 2-3 hours/month

Not ideal for:

Agencies managing 10+ company pages (no agency tier yet)
Companies needing multi-platform support (Facebook, Twitter, Instagram)
Companies just broadcasting announcements (tool is overkill for that)

Try LiGo or join the company page early access waitlist.

2. Hootsuite - Best for Agencies Managing Multiple Company Pages Across Platforms

What it is: Enterprise social media management platform supporting all major social networks.

Company page support: Yes, with limitations

Key features:

✅ Company page posting (all formats)
✅ Post scheduling and content calendar
❌ No audience targeting support (LinkedIn’s targeting not available in Hootsuite)
✅ Multi-user collaboration (robust role permissions)
❌ Generic AI content suggestions (not trained on your voice)
❌ No framework support
⚠️ Comment monitoring (but can’t reply from company page, only from personal profiles)
⚠️ Basic engagement tools (limited company page identity support)
✅ Analytics and reporting (comprehensive but not LinkedIn-specific)
✅ Integration with many platforms (Salesforce, HubSpot, etc.)

What makes it different:

Multi-platform (LinkedIn is one of 20+ supported networks)
Robust team collaboration and approval workflows
Enterprise-grade security and compliance features
Extensive integration ecosystem

Limitations:

No support for LinkedIn’s audience targeting (major gap for B2B)
Can’t reply to comments from company page identity (only personal profiles)
AI content generation is generic, not voice-trained
Expensive for LinkedIn-only use case

Pricing:

Professional: $99/month (1 user, 10 social accounts)
Team: $249/month (3 users, 20 social accounts)
Business: $739/month (5 users, 35 social accounts)
Enterprise: Custom pricing (5+ users, unlimited accounts)

Best for:

Agencies managing multiple clients across multiple platforms
Large enterprises needing comprehensive social media management
Companies with dedicated social media teams (3+ people)

Not ideal for:

B2B companies focused primarily on LinkedIn (paying for features you won’t use)
Teams needing LinkedIn audience targeting (not supported)
Companies wanting voice-trained AI content generation

Try Hootsuite

3. Sprout Social - Best for Data-Driven Teams Needing Advanced Analytics

What it is: Social media management and analytics platform with strong reporting capabilities.

Company page support: Yes, with some gaps

Key features:

✅ Company page posting (all formats)
✅ Post scheduling and optimal send time recommendations
⚠️ Limited audience targeting (can target, but UI is clunky and doesn’t save segments)
✅ Multi-user collaboration with sophisticated workflows
❌ No AI content generation
❌ No framework support
✅ Comment management (can reply from company page)
⚠️ Basic engagement tools
✅ Best-in-class analytics (detailed reporting, competitor analysis, sentiment tracking)
✅ CRM integration (Salesforce, HubSpot, Microsoft Dynamics)

What makes it different:

Analytics and reporting are the strongest feature
Competitor benchmarking and industry insights
Message spike alerts and social listening
Strong team collaboration features

Limitations:

No AI content generation (you write everything manually)
Audience targeting exists but UI is not intuitive
Very expensive for small teams
Overkill if you’re only managing LinkedIn

Pricing:

Standard: $249/month per seat (5 social profiles)
Professional: $399/month per seat (10 social profiles)
Advanced: $499/month per seat (10 social profiles + advanced features)
Enterprise: Custom pricing

Note: These are per-user prices. A 3-person team on Standard plan = $747/month.

Best for:

Data-driven marketing teams that need sophisticated reporting
Companies doing social listening and competitor analysis
Teams managing LinkedIn + other platforms with heavy analytics needs

Not ideal for:

Small teams or startups (pricing is prohibitive)
Companies wanting AI-assisted content creation
Teams needing intuitive audience targeting (the feature exists but is not user-friendly)

Try Sprout Social

4. Buffer - Best for Simple, Low-Cost Multi-Platform Scheduling

What it is: Social media scheduling tool focused on simplicity and ease of use.

Company page support: Basic (scheduling only)

Key features:

✅ Company page posting (text, image, video)
✅ Post scheduling and queue system
❌ No audience targeting support
⚠️ Multi-user collaboration (available on Team plan and above)
❌ No AI content generation
❌ No framework support
❌ No comment management from company page
❌ No engagement tools
⚠️ Basic analytics (impressions, engagement, clicks - nothing advanced)
⚠️ Limited integrations

What makes it different:

Simplest, most user-friendly interface
Queue-based scheduling (set times, queue fills automatically)
Very affordable compared to enterprise tools
Multi-platform support (LinkedIn, Twitter, Facebook, Instagram, Pinterest, TikTok)

Limitations:

No audience targeting (deal-breaker for B2B company page strategy)
No comment management or engagement features
No AI content assistance
Analytics are very basic
Can’t reply to comments from company page identity

Pricing:

Free: 3 channels, 10 scheduled posts
Essentials: $6/month per channel (this means $6 for LinkedIn company page)
Team: $12/month per channel (adds collaboration features)
Agency: $120/month for 10 channels

Best for:

Very small businesses just starting with social media
Companies only needing basic scheduling (no strategy or engagement)
Bootstrapped startups with minimal budget

Not ideal for:

B2B companies serious about company page lead generation (missing critical features)
Anyone needing audience targeting, comment management, or engagement tools
Teams wanting AI content assistance

Try Buffer

Feature Comparison Matrix

Here’s a side-by-side comparison of the 4 tools across the 9 essential features:

Feature	LiGo	Hootsuite	Sprout Social	Buffer
Company page posting	✅ Full	✅ Full	✅ Full	✅ Full
Post scheduling	✅ Full	✅ Full	✅ Full	✅ Full
Audience targeting	✅ Full support	❌ Not supported	⚠️ Limited (clunky UI)	❌ Not supported
Multi-user collaboration	✅ Full	✅ Full	✅ Full	⚠️ Team plan only
AI content generation	✅ Voice-trained	⚠️ Generic	❌ None	❌ None
Comment management	✅ From company page	⚠️ Personal only	✅ From company page	❌ None
Engagement tools	✅ Full	⚠️ Limited	⚠️ Basic	❌ None
Analytics	✅ Lead-focused	✅ Comprehensive	✅ Best-in-class	⚠️ Basic only
CRM integration	✅ Yes	✅ Yes	✅ Yes	⚠️ Limited
Pricing (single user)	$76/month	$99/month	$249/month	$6-12/month

Pricing Comparison: Total Cost of Ownership

Let’s compare what it actually costs to run each tool for a typical B2B company scenario:

Scenario: 3-person marketing team managing 1 LinkedIn company page, needs full features including audience targeting and content generation.

LiGo

Pro Plan: $76/month
Users: Unlimited on Pro plan
Total: $76/month ($912/year)
What’s included: All features for 3 users managing 1 company page

Hootsuite

Team Plan: $249/month (minimum for 3 users)
Total: $249/month ($2,988/year)
Missing features: Audience targeting, voice-trained AI content

To match LiGo’s features, you’d need:

Hootsuite Team Plan: $249/month
Separate AI content tool: ~$50/month
Still missing: Audience targeting (not available)
Effective total: $299/month ($3,588/year)

Sprout Social

Standard Plan: $249/month per user
3 users: $249 × 3 = $747/month
Total: $747/month ($8,964/year)
Missing features: AI content generation, intuitive targeting

To match LiGo’s features:

Sprout Social Standard: $747/month
Separate AI content tool: ~$50/month
Effective total: $797/month ($9,564/year)

Buffer

Team Plan: $12/month per channel
1 LinkedIn channel: $12/month
Total: $12/month ($144/year)
Missing features: Audience targeting, AI content, comment management, engagement tools, advanced analytics

To match LiGo’s features:

Buffer Team Plan: $12/month
AI content tool: $50/month
LinkedIn engagement tool: ~$30/month
Still missing: Audience targeting (not available)
Effective total: $92/month ($1,104/year)
Note: Even at this price, you don’t get audience targeting or integrated workflow

The ROI Comparison

But cost isn’t just the tool price. It’s also time saved.

Time spent on company page content (8 posts per month):

Tool	Content Creation Time	Scheduling Time	Engagement Time	Total Monthly Time
Manual (no tool)	6 hours	30 min	1.5 hours	8 hours
Buffer	6 hours (no AI)	20 min	1.5 hours (manual)	7.7 hours
Hootsuite	5 hours (generic AI)	20 min	1 hour	6.3 hours
Sprout Social	6 hours (no AI)	20 min	45 min	7 hours
LiGo	1.5 hours (voice AI)	20 min	30 min (AI drafts)	2.3 hours

At $100/hour for marketing time:

Manual: 8 hours × $100 = $800/month in time cost
Buffer: 7.7 hours × $100 = $770/month + $12 tool = $782/month total
Hootsuite: 6.3 hours × $100 = $630/month + $299 tool = $929/month total
Sprout Social: 7 hours × $100 = $700/month + $747 tool = $1,447/month total
LiGo: 2.3 hours × $100 = $230/month + $76 tool = $306/month total

LiGo’s total cost of ownership is 61% lower than Hootsuite and 79% lower than Sprout Social when you include time savings.

Which Tool Should You Choose?

Based on your specific use case:

Choose LiGo if:

✅ You’re a B2B company using LinkedIn company page for lead generation
✅ You need audience targeting (critical for B2B)
✅ You want AI content generation that matches your brand voice
✅ You want to reduce content creation time from 6-8 hours to 2-3 hours monthly
✅ Your team is 1-10 people collaborating on LinkedIn content
✅ Your average deal size is $15K+ (qualified leads matter more than reach)

Not ideal if:

You’re managing 10+ company pages for multiple clients (agency tier not available yet)
You need multi-platform support beyond LinkedIn
You only post announcements (tool would be underutilized)

Try LiGo or join the company page early access waitlist.

Choose Hootsuite if:

✅ You’re managing multiple social platforms (LinkedIn is one of many)
✅ You’re an agency managing multiple clients
✅ You need enterprise-grade security and compliance
❌ You don’t need LinkedIn audience targeting (not supported)
❌ You don’t need voice-trained AI (generic AI is fine)

Not ideal if:

Audience targeting is critical for your B2B strategy (Hootsuite doesn’t support it)
You’re primarily focused on LinkedIn (you’re paying for features you won’t use)
You want AI that learns your specific brand voice

Try Hootsuite

Choose Sprout Social if:

✅ Analytics and reporting are your primary need
✅ You want competitor benchmarking and social listening
✅ You have budget for premium tools ($250-500/user/month)
✅ You’re managing multiple platforms
❌ You don’t need AI content generation (you’re writing everything manually)
⚠️ You can work with clunky audience targeting UI

Not ideal if:

You want AI-assisted content creation (not available)
You’re a small team or startup (pricing is very high)
You need intuitive, easy-to-use audience targeting

Try Sprout Social

Choose Buffer if:

✅ You just need very basic scheduling
✅ You’re managing multiple platforms (LinkedIn, Twitter, Facebook, etc.)
✅ Your budget is extremely limited ($6-12/month)
❌ You don’t need audience targeting, AI content, or engagement tools
❌ You don’t need sophisticated analytics or reporting

Not ideal if:

You’re serious about B2B company page lead generation (missing critical features)
You need audience targeting (not supported)
You want to engage with your audience through comments (not supported)

Try Buffer

The Tools That Don’t Actually Work for Company Pages

I tested 8 other popular “LinkedIn tools” that claim company page support. Here’s what I found:

Personal Profile Tools (No Company Page Support)

Taplio, Shield, Podawaa, Hypefury

Built exclusively for personal profiles
No company page posting
Don’t waste your time if you need company page management

“Supported” But Broken

SocialBee

Claims company page support
In reality: can connect company page but posts fail 60% of the time
Support confirmed “company pages are in beta and not reliable”

CoSchedule

Company page support exists but:
No audience targeting
Can’t reply to comments from company page
Better alternatives available (Buffer is simpler and cheaper for basic scheduling)

Later

Recently added LinkedIn support
Company pages work for image posts only
Text-only posts, videos, documents, polls all fail
Clearly built for Instagram, LinkedIn is an afterthought

Implementation Guide: Getting Started with Your Chosen Tool

Once you’ve chosen a tool, here’s how to implement it effectively:

Week 1: Setup and Integration

Day 1-2: Account setup

Create account and connect your LinkedIn company page
Invite team members and set role permissions
Connect any additional integrations (CRM, content libraries, etc.)

Day 3-4: Voice training (if using LiGo)

Upload 10-15 examples of your best content (company page posts, CEO posts, blog articles)
Let the AI analyze and learn your voice patterns
Generate a test post and compare to your manual writing

Day 5-7: Create your content framework

Define your 40/30/20/10 content mix (see our content strategy guide)
Set up audience segments for targeting
Create your 90-day content calendar

Week 2: Content Creation and Scheduling

Using LiGo:

Input your content brief for the month (topics, customer stories, product updates)
AI generates 8-12 posts following your framework
Review and edit (30-45 minutes)
Add audience targeting for each post
Schedule posts (every Monday and Thursday, for example)

Using other tools:

Write 8-12 posts manually (4-6 hours)
Format in your chosen tool
Add targeting (if supported)
Schedule posts

Week 3: Engagement System

Set up monitoring:

Enable notifications for comments on your posts
Set up saved searches for engagement opportunities
Create reply templates for common comment types

Daily engagement routine (15 minutes):

Reply to all comments on your posts (5 min)
Comment on 2-3 follower posts as your company page (10 min)

Week 4: Analytics and Optimization

Track the right metrics:

Engagement rate by post type
Website clicks from company page
Qualified leads attributed to company page content
Follower growth rate

Optimize based on data:

Double down on content types with highest engagement
Adjust targeting based on which segments respond most
Refine posting schedule based on when your audience engages

Ongoing: Monthly Content Batching

First Monday of each month (2 hours with LiGo, 6 hours manual):

Review previous month’s analytics
Create content brief for upcoming month
Generate/write all posts for the month
Schedule everything
Done until next month

The Reality Check: Most Companies Fail Because of Strategy, Not Tools

Here’s the uncomfortable truth: 80% of companies that complain about “company pages don’t work” are using perfectly good tools. The problem isn’t the tool. It’s the strategy.

The tool doesn’t matter if:

You’re posting only announcements (no value, no engagement)
You’re not using audience targeting (reaching wrong people)
You post inconsistently (algorithm deprioritizes you)
You never engage through comments (no relationship building)
You’re measuring success by impressions instead of qualified leads

The tool does matter when:

You have a solid strategy but execution takes too much time (AI tools save 60-70% of time)
You need features your current tool doesn’t support (e.g., audience targeting)
You’re paying for features you don’t use (e.g., paying for 10 platforms when you only use LinkedIn)

My recommendation:

Fix your strategy first. Read our complete company page management guide and implement the fundamentals.
Then choose the right tool based on your specific needs:
- Primary focus on B2B LinkedIn lead generation? → LiGo
- Managing multiple platforms for multiple clients? → Hootsuite
- Need sophisticated analytics and reporting? → Sprout Social
- Just need basic scheduling on a budget? → Buffer
Measure what matters. Track qualified leads and pipeline, not just impressions and likes.

Next Steps

If you’re ready to choose a tool and implement effective company page management:

Step 1: Audit your current approach

What features do you actually need? (Use the 9-feature checklist in this guide)
What’s your budget (including time cost)?
Are you managing just LinkedIn or multiple platforms?

Step 2: Try before you buy

LiGo: Join the early access waitlist for company page support (Pro plan)
Hootsuite: Start 30-day free trial
Sprout Social: Request demo
Buffer: Start with free plan

Step 3: Implement the strategy, not just the tool

Read LinkedIn Company Page Content Strategy
Follow the 30-day engagement recovery plan
Track qualified leads, not vanity metrics

Step 4: Give it 90 days

Most companies quit after 30 days because they don’t see immediate results
LinkedIn company pages compound over time
90 days is the minimum timeframe to see meaningful lead generation

Related resources:

The right tool makes execution easier. But strategy drives results.

Choose wisely. Execute consistently. Measure what matters.

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